90-day learning roadmap (earn & build a portfolio)
Goal: Monetize copy skills with 3 billable projects and 6 portfolio pieces.
Days 1–14 — Foundations & quick wins
- Complete a Udemy starter course on copywriting formulas and headline writing.
- Practice writing 10 headlines a day; build a swipe file.
Days 15–45 — Build conversion chops
- Take a Copyhackers mini-course on landing pages and VoC interviewing.
- Run 1 paid gig (small landing page or email sequence) for $50–$200 to get paid experience.
Days 46–75 — Scale & specialization
- Enroll in AWAI signature program or a focused Copyhackers module on high-ticket offers.
- Pitch 3 prospective clients or apply for 10 freelance gigs weekly.
Days 76–90 — Portfolio polish & process
- Turn completed gigs into 3 case studies (problem, approach, results). Publish on your portfolio site.
- Create a cold-email sequence and track reply rates; iterate based on feedback.